When he bought the land, he also got the rights to the Triumph name. Then in the 1980s, real estate developer John Bloor stumbled onto the Coventry factory grounds. Union and management turmoil ensued, and in the late 1970s, the government stepped in and the Triumph brand became defunct. “The BSA Group bought it and then sold it to Norton.” “Triumph had a quality problem,” including persistent electrical problems, oil leaks and carburetor issues, said Heichelbech. The glory days of the 1950s and 1960s came to an abrupt halt, however, with the introduction of the Honda by Japan. It became popular with the likes of Steve McQueen, Bob Dylan, Elvis Presley and other celebrities, imbuing motorcycling with a sheen of glamour and dominating motorcycle sales worldwide for extended periods. Over the next four decades, Triumph would introduce the parallel twin platform engine, set multiple speed records and race victories, and cement itself as an innovator and performance leader. Triumph expanded into automobiles with its purchase of Dawson Car Company in 1921, but it split the car business from motorcycles in 1936. “The Trusty Triumph saved their butts many times,” Heichelbech noted. “I pulled the staff together in a conference room and spent the day asking, ‘What’s wrong with your department?’ We ended up with 300 large Post-it notes on the board.” World War I was a boon for the company, which provided more than 50,000 “Trusty Triumphs” - the Model H Roadster often cited as the first modern motorbike - to the Allied forces. Three years later, the firm manufactured the first Triumph-branded bicycles and by 1902 had added an engine to produce its first motorcycle. The company began after Siegfried Bettmann emigrated from Germany to Coventry, England, in 1885, and began selling bicycles as the Triumph Cycle Company. Baker Retailing Center and Momentum Event Group. Heichelbech detailed the history of the storied Triumph brand and his vision to make it the market leader at the recent Retail and Consumer Goods Growth Summit organized by Knowledge at Wharton, Wharton’s Jay H. But, the journey of this century-and-a-quarter-old icon has been far from an easy ride. The high-speed growth of Triumph is the result of an aggressive new strategy driven by North American CEO Greg Heichelbech. Not only has Triumph North America experienced 29 months of sales growth, a 157% increase in revenue and opened 50 new retail stores, the company has almost doubled the annual volume of new motorcycle sales on the continent. Today, Triumph is the fastest growing motorcycle brand in the United States. The bike’s 650cc twin platform engine set the land speed record - 214.46 mph - as the world’s fastest motorcycle in 1956, a title it held (save for 17 days) for 17 consecutive years. It was a logical choice given Triumph’s reputation for performance and scorching acceleration. When motorcycle daredevil Evel Knievel attempted the longest jump of his career - 141 feet over the fountains at Caesar’s Palace, Las Vegas, on New Year’s Eve 1967 - he did it riding a Triumph.
TRIUMPH MOTORBIKE HOW TO
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